
Project on Image - USA, EU, UAE, ASIA
2010-now
“The image rules, but it’s context defines”
AN INTRODUCTION
After working in cities and metropoles around the world for many years and to much acclaim, the results have been contributing to shaping my personal view of 'the contemporary city': an urban environment reflected in concrete, glass, image, movement and light, but also a place of expectation and manipulation, hope and despair. It is for sure recognisable and familiar. We see it, we recognise it as ours, but it can be intimidating and alienating at the same time. Alwasy at the same time. The consumer oriented society is in need of individual opinion. Think places like Benidorm, Tokyo, Seoul and Los Angeles.
The continuous state of flux is in need of both identification and identity. What’s yours? How does our understanding of ‘the real’ through images of contemporary urban societies relate to the 'situation on the ground'? With 'change' as the only status quo avaiable, it has become vital to elaborate on the role of 'the image in itself as being the identiefier of cities'. It's become both the reason and (!) the goal of reflecting on what's 'true', and what's 'now'. It’s images that are the new building material and concrete of cities. It’s advertising and billboards, tv-screens and internet that are sometimes the cities’ intermediaries, but in ever more cases the real thing. City and image have become interchangeable.
With starting Project on Image, the political and economic context of locations of photography have entered main stage. More importantly, it's now at the core of my artistic practice. I’m the visual manipulator, the creator of truths and untruths, using
Re-Photography and Familiar Image as just a few of multiple new 'chapters'.
To build a new house, a new city, both rich as it is 2D, including video works, wallpaper, lightboxes, etc. Project on image is ongoing... (a selection below).
Frank van der Salm, Synchronicity, 2012. (impression).
A longer version is available on Vimeo here. The full version available on request.