Artist Statement

Globalisation, technological developments and the influence of mass media have transformed our concepts of reality. Logical, analog and time-specific relations and communication have almost gone; they have evolved into a morphing and continuously expanding network of temporary and predominantly visual culture, manipulation and influence.

It’s in our ‘consumer-oriented societies’ that reality is envisioned, ‘performed’, discussed and transformed. The expansion of economies have produced a global urban environment that’s offering everything from the metaphysical and the ultra large to the scale of the individual and virtual. The political and social connotations of contemporary metropolis is in a continuous state of flux due to this expanding visual spectrum. Master, original and copy have become the same and reality as a concept solely exists in the images that are produced. The urban landscape incorporates our new perception of ‘the real’ and triggers the need to relate to the out of place, the unconnected and the diffuse.

With time and space no longer directly related, the creative space between document and creation has become one of the key elements in both my photography and videos. Image makers like myself are at the centre of this intriguing paradox of adding more images and reflecting on a society that’s built upon images at the same time. To incorporate this notion in the centre of artistic practice is essential.

The equation of the image with the factual experience of the city puts meaning as much in between the buildings and structures as in it’s visualisation. They interconnect. The future of the big economical powerhouses of today no longer lie in their historical or geographical significance. That can be created by suggestion and presentation anytime. They are the backdrop of the stage for the image to perform and materialise and merely the captions of my work.

When advertising equals models equals structure equals reality, it’s the transformation of authenticity and it’s manifestationsthat is more truthful to the human condition than the objects it depicts: the non-human scale of the global city, zapping through the diversity of the subject matter, aesthetically pleasing or ‘problematically beautiful’, seemingly devoid of human presence. Itis the creationof SimCity, a plausible and sometimes disruptive microcosm of our contemporary existence. It is now and here,we recognise it, we relate to it in connecting the dots. If my work is a document, than of time rather than place.